One of the biggest mistakes that marketers make is giving too much support to their customers. You’ll discover what I mean later on but first I want to discuss the issues of people who refund products on a regular basis. These people are just not worth your time because all they want to do is to get your products for free.

What you can do is ban that customer’s email from purchasing products in your merchant account. If you’re using Clickbank, the good thing is they will ban customers who constantly refund products. Who’s to stop them, though, from registering another account? But that’s another story.

Another step you can take, if you own a mailing list, is to remove the customer from your mailing list so they won’t get any more of your emails. They are just taking up space on your servers and wasting your time with their constant purchases and then subsequent refund requests. I personally get rid of such ‘customers’ in a heartbeat.

One more thing: sometimes you will receive requests for coaching or personal guidance after you have sold an ebook that costs in the range of $7 to $47. Obviously, it’s not feasible for you to give coaching for a product that costs that little. People who buy books from bookstores don’t expect to get personal coaching from the author.

If you’re successful, there will come a point where you will face these issues. It is totally up to you how you deal with them, but do know you will have to deal with such people at some point. I know I have.

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