Pay Per Click Advertising has become an extremely popular technique for generating website traffic, building lists of qualified prospects in specific niches, making sales and, in some cases, reaching prospects around the world where it wouldn’t have been either feasible or likely using traditional advertising methods.

Pay Per Click if used correctly, can set you on a path to potential financial independence, it’s very important for newcomers to get the proper Pay per Click education by reading one of the excellent books on Pay per Click Advertising before actually getting in the channel and spending money.

There are many different companies that you can opt for your advertising campaigns, Google Adwords, MSN, Yahoo Search Marketing, but the undoubted king of Pay per Click Marketing is Google Adwords. Google has changed their advertising rules numerous times now since opening their doors at the early part of this decade, but still has an enormous following.

One of the most recent changes that occurred at Google was the capability to separate “Search Ads” and “Content Ads” within your campaigns. When you advertise using Google Adwords your ads will not only be show within the Google search engine, but also may be placed on other people’s websites that have related subject matter and also on some of their “Partner Networks”.

For you as an advertiser it’s very significant that you keep these two entities separate when running your campaign. Now you have the option to either pay less money for the traffic you receive through the Content ads or you can eliminate them from your campaign entirely. I recommend that, if you do choose to run them, even at a lower cost, you set up an entirely different campaign. It’s essential that you know exactly where your clicks and sales are coming from in order to eliminate waste and only pay for what’s actually working.

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